Pat Zalewski, Principal and Blogger BA English, Masters Level NLP practitioner with over 25 years experience in business providing: business planning, project management, collateral materials, and web site content. Social media explorer with a passion for communication.
Engagement is the new hot thing in social media. But, it's really an old idea. It's about having a relationship with your clients and potential clients. In the past, everyone knew their local butcher, baker and candlestick maker. In today's global marketplace, we don't have that kind of close connection, except through the web experience. The relationship is powered by engagement and validated (or not) each time with a "test"of safety, competence, commitment, and success.
Explore this time honored way of doing business revved up light years by the web.
